[2023 GUIDE] The Best Destinations for Shopping in Italy

Shopping in Italy is the perfect place to find unique and interesting items for every budget.

Visiting Italy should be on everyone’s bucket list at least once in their life. The country offers a wealth of experiences, from majestic mountains and stunning vistas to ancient ruins and some of the best beaches in the world. Italy also provides a unique shopping experience that is sure to leave lasting memories. 

With cities like Rome, Milan, and Florence, Italy, offers a variety of options for shoppers, ranging from designer boutiques to local markets. Shopping in Italy is a must-do for anyone looking to create an unforgettable experience.

The Best Destinations for Shopping in Italy

1. Rome

Rome, the Eternal City, is renowned for its stunning architecture and rich cultural heritage. It is also one of Italy’s most popular shopping destinations, with a variety of products available, ranging from high-end fashion to handmade crafts.

A must-visit shopping area in Rome is the famous Via del Corso. This bustling shopping street is lined with high-end boutiques and department stores, offering some of the world’s most prestigious fashion brands, including Gucci, Prada, and Armani.

Via dei Condotti is another popular shopping destination where you can find high-end Italian leather bags. La Rinascente is a great spot for branded cosmetics, while Via Cola di Rienzo and Via dei Coronari are ideal for street shopping and vintage articles. To purchase souvenirs, head to Via del Governo Vecchio.

The Porta Portese market is another must-visit shopping in Rome. This sprawling street market offers a huge variety of products, including clothing, jewelry, and handmade crafts. It is a bustling hub, with locals and tourists browsing the stalls and purchasing various items from vendors.

2. Milan

Milan is renowned as Italy’s fashion capital and a popular shopping destination for luxury goods. Many of the world’s most prestigious Italian fashion brands are based here, making it a must-visit for anyone looking for the latest trends. One of the top shopping spots in the city is Via Montenapoleone, known for its upscale boutiques and luxury fashion labels, such as Gucci, Prada, Armani, and Versace. The area is always bustling with locals and tourists browsing the latest collections.

Another hotspot for shopping in Milan is Rinascente, a world-famous department store in the city center. Here, customers can find a wide range of fashion, beauty, and home goods from a variety of well-known brands. For those looking for more budget-friendly options, there are also several street markets and shopping centers in Milan. The Navigli district is one of the trendiest areas and offers a selection of vintage shops, boutiques, and stores selling jewelry, clothing, and home décor.

3. Florence

Florence is a historic city renowned for its rich cultural heritage and stunning architecture. In addition to its famous museums and art galleries, it is also considered one of Italy’s most popular shopping destinations. There are a variety of shops offering handmade leather goods, artisanal ceramics, as well as jewelry, gold, and silver.

One of the city’s must-visit shopping destinations is the leather market (Via Giovan Battista Zannoni), where you’ll find an array of handmade leather products, including jackets, bags, shoes, and belts. The market is a hub of activity, with locals and tourists flocking to the area to purchase high-quality products from local artisans. Many of the goods are made using traditional techniques, making them unique and one-of-a-kind.

Near Ponte Vecchio, there is also a famous jewelry district. Here, you’ll find a variety of jewelry shops selling a range of products, including gold, silver, and precious gems. The district is a hub of activity, with shoppers browsing the latest collections from some of the world’s most renowned jewelry brands.

If you’re searching for more unique shopping experiences, Florence is also home to many specialty shops selling handmade crafts and artisanal products. These shops offer a great selection of pottery, ceramics, and textiles, making them a great place to purchase unique gifts or souvenirs.

4. Venice

Venice is a unique destination renowned for its picturesque canals and historic architecture. It is also a popular shopping destination, offering various products, from traditional Venetian glass to handmade textiles. Murano is a must-visit shopping destination in this iconic Italian city. This island is renowned for its glassblowing factories and showrooms, where visitors can witness the skilled artisans at work and purchase unique, one-of-a-kind products. 

The Rialto Market is another must-visit shopping destination in Venice. This vibrant market is filled with stalls selling a range of products, such as fresh produce, seafood, and handmade crafts. Here, locals and tourists browse the stalls and purchase products from various vendors. 

For a more traditional shopping experience, Venice is also home to several specialty shops selling handmade textiles and clothing, such as silk scarves and linens. These shops provide the perfect opportunity to purchase unique gifts or souvenirs, with a range of products available, including traditional Venetian masks and lace.

5. Bologna

Bologna, a lively university city in Northern Italy, is well-known for its cultural heritage, stunning architecture, and culinary delights. In addition to its many historical and culinary attractions, Bologna is also a popular shopping destination. Visitors can find a variety of products, ranging from high-end fashion to handmade crafts.

One of the top shopping destinations in Bologna is the historic Mercato di Mezzo, a traditional indoor market. Here, visitors can find everything from fresh produce and cheese to handmade crafts.

Another must-visit shopping destination in Bologna is the Via dell’Indipendenza. This fashionable street is lined with high-end boutiques and department stores, drawing fashion-conscious locals and tourists who browse the latest collections and purchase high-end products.

Finally, Bologna has many specialty shops selling handmade crafts and artisanal products. These shops are a great place to find unique gifts or souvenirs, with various products available, including pottery, ceramics, and textiles.

6. Assisi

Assisi is one of the most visited hill towns in central Italy’s Umbria region. If you’re looking for a unique or special gift, artisan boutiques sell art, fashion, kid’s clothes, home goods, food, and wine. Among the many options, we recommend Artestampa, Via S. Francesco, 10C. This art shop sells beautiful woodcut prints of Assisi.

Another great find is Studio Assisi, Via Fortini 7. Here you’ll find all sorts of funky clothing in this tiny boutique.

Finally, Il Lavandeto di Assisi, Corso Mazzini 16, is a family-run shop selling all things lavender, which they grow on a farm just outside town. While many shops sell souvenirs and cheap knickknacks near Saint Francis Basilica, these three artisan boutiques offer unique and special gifts for travelers.

7. Naples

Naples is a destination known for its cultural heritage, stunning architecture, and delicious cuisine. Shopping is also an integral part of its appeal, with a range of products, from high-end fashion to traditional handcrafted items. Via Toledo is one of the most popular shopping areas in the city, with high-end boutiques and department stores located along the fashionable street. Locals and tourists can shop for the latest collections and purchase high-end products.

For a more unique experience, Naples has numerous specialty shops selling handmade crafts and artisanal products. The Mercato di San Gregorio Armeno is a traditional indoor market in the city, offering various products, including fresh produce, cheese and handmade crafts. Spaccanapoli is another bustling street where visitors can shop at the local market and soak up the vibrant culture of the city.

8. Turin

Turin is an elegant city in Northern Italy, renowned for its rich cultural heritage, stunning architecture, and delicious cuisine. It is also a popular shopping destination, offering a range of products from high-end fashion to handmade crafts. One of the must-visit shopping destinations in Turin is the historic Via Roma, a fashionable street lined with high-end boutiques and department stores. Here, you can find some of the world’s most prestigious fashion brands, including Prada, Gucci, and Armani. 

Porta Palazzo market is another popular destination for shopping in Turin. It is a traditional indoor market offering fresh produce, cheese, and handmade crafts. Locals and tourists can browse the stalls and purchase products from various vendors. Turin is also home to specialty shops selling handmade crafts and artisanal products, such as pottery, ceramics, and textiles. These shops are great places to purchase unique gifts or souvenirs.

9. Lucca

Lucca in Tuscany is a walled city that offers a variety of shops for foodies, artisans, jewelry, and fashion. The main high-end shopping street is Via Fillungo and runs through the city’s historic center. For more affordable stores, boutiques can be found on Via Santa Lucia and Via Buia. 

For those with a sweet tooth, we recommend Cioccolateria Caniparoli, located at Via San Paolino 96. This chocolate shop is sure to satisfy any sweet craving. 

Edison on Via Cenami at Via Roma is a great place to check out for book lovers. Here you will find a plethora of books, mostly in Italian, but some in English as well.

10. Genoa

Genoa is an iconic Italian city known for its rich cultural heritage, stunning architecture, and delicious cuisine. It is also a popular shopping destination for fashionistas and bargain-seekers alike. On Via XX Settembre, shoppers can find high-end boutiques and department stores, making it a bustling center of activity.

The Mercato Orientale is another great spot for shopping in Genoa. This traditional indoor market offers a wide selection of products, such as fresh produce, cheese, and handmade crafts. Those looking for unique items should visit one of the city’s specialty shops to find pottery, ceramics, and textiles. These shops provide a great opportunity to purchase unique gifts and souvenirs.

11. Sorrento

Sorrento is a charming town on the Amalfi Peninsula of Southern Italy. It is the perfect place to purchase unique artisanal goods. If you’re looking for locally made inlaid wood products, visit Augusto & Luca’s Workshop at Via Fuoro 50. Everything at this store is created by hand. For sandals, head over to Corium Sandals at Via Degli Archi 20. They offer a wide selection of handmade sandals.

12. Perugia

Perugia, a charming hilltop city in Umbria, central Italy, is renowned for its stunning architecture and beautiful landscapes. In addition to these attractions, Perugia is a popular shopping destination. There are a variety of shopping options, from high-end fashion boutiques to handmade crafts.

Corso Vannucci, a fashionable street lined with high-end stores and boutiques, is one of the best places to shop in Perugia. Another great shopping spot is the Mercato delle Erbe, a traditional indoor market with a wide selection of products, including fresh produce, cheese, and handmade crafts. The market is always bustling with locals and tourists alike.

Those looking for unique souvenirs and gifts should check out the specialty shops in Perugia. These stores sell a variety of handmade crafts and artisanal products, such as ceramics, pottery, and textiles.

13. Parma

Parma, located in Northern Italy, is renowned for its cultural heritage, beautiful architecture, and delicious cuisine. It is also a popular shopping destination, offering a variety of products for everyone, from high-end fashion to handmade crafts. 

One of the most popular shopping areas in Parma is the historic Via Farini. This fashionable street is lined with designer boutiques and department stores, where visitors can find some of the world’s most prestigious fashion brands. Tourists and locals flock to the street to browse the latest collections and splurge on luxury items.

Parma also offers many specialty shops selling handmade crafts and artisanal products. These shops are perfect for finding unique gifts and souvenirs, with a wide selection of items, including pottery, ceramics, and textiles.