[2023 GUIDE] The Best Places to Go Shopping in Prague

Shopping in Prague is the perfect place to find unique and interesting items for every budget.

Prague offers an abundance of options to suit every taste and budget. There are shops, flea markets, and malls that feature both Czech-made goods as well as international labels. Shopping in Prague can also be combined with a historical or cultural tour, as some malls even display masterpieces from the city’s contemporary architects and interior designers.

To help you make the most of your shopping experience in Prague, we have put together a list of our favorite places to shop. Whether you’re looking for souvenirs, clothing, jewelry, or gifts, these spots will provide ample opportunities for all kinds of shoppers.

The Best Places to Go Shopping in Prague

1. Palladium

Palladium is one of the largest shopping malls in central Prague. Established in 2007, it stands on the site of the former Josef military barracks on Republic Square. The 19th-century building’s original chateau-like facade and some medieval remains are still visible, discovered during an archaeological excavation.

The 5-story Palladium houses over 150 shops and 23 restaurants. Notable stores include Samsung, Apple (iPhonePoint and iStyle), Vodafone, Adidas, H&M, Puma, Sephora, Estee Lauder, and more. On the ground floor, there is also an Albert Supermarket for all your grocery needs.

2. Wenceslas Square

Wenceslas Square is a boulevard in the center of the New Town, founded in 1348. It is 60 meters wide and 750 meters long and was originally called “Horse Market” due to a horse market that used to be held there. In 1848, it received its current name of Wenceslas Square in honor of St. Wenceslas.

The square has been the backdrop for many political demonstrations and manifestations throughout history. Today, it offers a huge selection of stores and boutiques in different price ranges and some large department stores such as Bat’a and C&A. Additionally. There are record stores, bookstores, antiquarian bookstores with large stocks of German books, and manufactory stores selling handmade soaps, wooden toys, ceramics, and Czech glass. Numerous cafes, restaurants, and bars also invite visitors to rest after shopping.

The main attraction on Wenceslas Square is the equestrian statue of St. Wenceslas and the National Museum. Old Town Square and Republic Square are only 600 meters away from Wenceslas Square and can be reached by metro green line A or yellow line B at Můstek stop or via yellow line A or red line C at Muzeum stop.

3. Na Prikope

Na Příkopě is one of the most famous shopping streets in Prague. It connects Wenceslas Square and Republic Square, forming the border between the Old and New Towns. It is partially designed as a pedestrian zone and can be reached via metro green line A or yellow line B, Můstek stop.

The streetscape is characterized by representative buildings, among them the headquarters of the Czech National Bank, palaces, shopping centers, and more or less luxurious stores, including Bershka, Boss, Mango, Deichmann, Benetton, Adidas, and many more. There are three shopping centers along Na Příkopě; Slovanský dům (Slavic House), Černá růže (The Black Rose), and Myslbek. Cafes and restaurants such as TGI Friday’s, McDonald’s Subway, and Café Continental are also available for visitors to rest in.

Na Příkopě was originally a ditch that was filled up in 1760 to create a street. Since 1871 it has been known as Na Příkopě. The National Museum, Wenceslas Square, and Republic Square are all located in its immediate vicinity.

4. Koruna Palace

Koruna Palace is an impressive building located right at the bottom of Wenceslas Square, built in the late Art Nouveau style. Its corner tower structure is stylized into a golden crown of pearls surrounded by enormous muscular allegorical statues – the impressive guardians of the palace. Inside, visitors can find a mixture of well-known chains, stores, and local brands.

VaNa 1 Outlet Store is the largest outlet store in Prague, with four floors and a sales area of 2,700 sqm. It offers a wide range of brands, such as Puma, Adidas, Nike, Vans, Guess, Valentino, Love Moschino, Makia, Emporio Armani, Levis, Kappa, and many more. The megastore Betonland in the basement is also worth mentioning; it is considered the largest music store in Prague with 2200 sqm floor space and sells CDs, DVDs, records, music cassettes, and video cassettes. 

Koruna Palace also offers various cafes and restaurants to rest, one of them being Coloseum Pizzeria – a popular pizza chain. Koruna Palace can be reached easily by metro yellow line B or green line A at Můstek stop; from there, it is only a few minutes walk away.

5. Havelska Market

The Havelska Market is the perfect place for those looking to buy local produce in Prague. It is located in the city center between Wenceslas Square and Old Town Square. The market got its name from Havelská Street, which hosts the 13th-century Church of St. Gallen.

Vendors at the Havelska Market offer a variety of items, such as fresh flowers, fruits, vegetables, and souvenirs – all at reasonable prices. Bargaining with vendors is also encouraged; you can get even lower rates if you purchase in bulk. Aside from fresh produce, you can find a variety of sweets and pastries – try the oplatky (Czech spa wafers).

6. National Avenue – Národní Třída

Národní Třída is one of the most important boulevards in Prague, running along the border between the Old and New Town to the bank of the Vltava River. It can be reached by metro, yellow line B, at Národní Třída stop. Along this street, numerous palaces alternate with shopping malls, smaller stores, boutiques, and cultural institutions. The 4-story My Narodni department store has a terrace on its top floor, offering a beautiful view of Prague. Tesco supermarket chain is located in a 1970s building, formerly known as Máj, which functioned as one of the few department stores during communism and was later named a “Cultural Monument of the Czech Republic.”

In addition to galleries and jazz clubs, Národní Třída is also home to the National Theater. Restaurants and cafes are plentiful here, too, some of them being some of the most famous cafes in Prague, such as Café Slavia and Café Luxor. 

The street used to be called New Avenue until 1918, when it was renamed Národní Třída. There is a commemorative plaque on the spot where police broke up a student demonstration in November 1989 – considered the beginning of the Velvet Revolution. Wenceslas Square is located in close proximity to Národní Třída, and it’s only a few minutes walk from there to Powder Tower.

7. Parizska Street

Paris Street is the most luxurious and expensive shopping street in Prague. This 24-meter wide, 660-meter long boulevard, lined with trees on both sides, runs directly through Prague’s Jewish Quarter and connects the Old Town with the New Town. To get to Paris Street, you can take Metro Green line A to Staroměstská stop or bus line 194 to Pařízka stop, which is approximately in the middle of the street.

The stores and boutiques in Art Nouveau and neo-baroque buildings offer a mix of international and luxury brands. There are numerous jewelry stores as well as designer boutiques such as Cartier, Dior, Gucci, Burberry, Hermes, Rolex, Prada, Boss, Armani, Louis Vuitton, and many more. Restaurants and cafes invite visitors to enjoy coffee or food at a higher price level. On side streets like Klara Nademlynska (one of Prague’s most famous fashion designers), Tatiana boutique (for women’s clothing) Timoure et Group boutique (tailored suits) there are small boutiques run by Czech designers.

In the evening, when all shops are closed, Paris Street still offers its unique flair for visitors. The name Paris Street is derived from similar-looking streets in Paris. It is possible to combine a visit to the Jewish Quarter with a stroll through this beautiful street.

8. Narodni

Narodni is a vibrant shopping district in the heart of Prague. It was the site of the historic Velvet Revolution, a peaceful protest in 1989 that toppled communist rule in Czechoslovakia. Here, visitors can find a variety of mid-range shopping centers, including MY Národní and Quadrio Mall.

Adding to the atmosphere of this area is Head of Franz Kafka, an art installation designed by David Černý. The kinetic sculpture is made up of 42 metal panels that rotate to form the face of one of the nation’s most celebrated writers. Narodni is an exciting place to explore and shop for souvenirs or gifts during your stay in Prague.

9. Havelska Street – Havelské tržiště

Havelska Street is a side street located off Melantrichova Street in Prague. It can easily be reached by taking the metro yellow line B to the Můstek stop or on foot from Na Příkopě. 

The street is home to Havel Market – Havelské tržiště – which is the only surviving market from Old Prague, dating back to 1232. It consists of small and permanent wooden stalls open all year round and offers a variety of items such as handicrafts, wooden toys and dolls, flowers, leather goods, ceramics, and fruits and vegetables. This is the perfect place for visitors looking for a typical Czech souvenir.

In addition to the market stalls, there are many smaller stores, boutiques, and numerous souvenir stores in the surrounding area. There are also numerous restaurants and cafés where visitors can take a break. All of these places are within walking distance from Wenceslas Square.

10. Naplavka Farmers Market

The Naplavka Farmers Market is great to explore along the Vltava River waterfront. Here, you can find a variety of items for purchase, including fruits, vegetables, beverages, baked goods, dairy products, and cold cuts. 

Additionally, there are several vaults on the Rašínovo Nábřeží embankment that have been renovated into cafés and bars. These establishments offer an array of Czech cuisine and drinks throughout the day. Plus, they have outdoor seating with stunning views of the Hradčany and Prague Castle districts.

11. Kotva Shopping Center

Directly opposite Palladium is Kotva Shopping Center, which translates to “anchor” in English. Built between 1970 and 1975, the department store was designed by a pair of Czech architects and constructed by a Swedish company – an unusual combination at the time. The floor plan consists of several intertwined hexagons reminiscent of honeycombs, and it has become a symbol of abundance and wealth under socialism. Since April 2019, Kotva has been considered a Czech cultural monument due to its status as one of the oldest department stores in the country.

The shopping center offers upscale goods from traditional and world-renowned brands such as Baker Street, Bugatti, Elegance, Gil Santucci, Villeroy&Boch and more. Additionally, a terrace at the very top provides visitors with a nice view of Prague’s historic center.

Kotva Shopping Center can be easily accessed via metro on yellow line B; simply get off at Náměstí Republiky (Republic Square) stop.

12. Westfield Chodov

Westfield Chodov is a modern shopping mall located in the suburb of Chodov, which is approximately 9 km away from central Prague. The complex is four stories tall and contains more than 200 stores and 40 restaurants, including its Grand Kitchen food court. It has attracted many international brands, such as Zara Home, Oysho, Ansons, Falconeri, Fielmann, MOA, and Aldo. 

Westfield Chodov also houses Cinema City, one of the largest cinemas in the Czech Republic. It features 18 halls with over 2,600 seats for an immersive movie experience.

13. Florentinum

Florentinum is a modern shopping center located a few minutes walk away from Prague. It is bright and friendly and presents a clear selection of stores. It is visited by many locals due to the numerous offices located nearby. Florentinum offers both local brands and international brands, such as Neo Luxor and Rossmann.

The Albert Supermarket can be found in the basement, along with a mini food court offering salads and Mexican and Asian fast food. There is also a Starbucks which is situated right next to the entrance in an open green space. Inside the building are water clocks showing the current time in hours, minutes, and seconds.

Florentinum can be easily accessed through public transportation; it is just one stop away on Metro line B (yellow) or C (red), at Florenc station.

14. Fashion Arena Prague Outlet

Fashion Arena Prague Outlet is a two-floor shopping mall near Prague’s city center and the Depo Hostivar Prague Metro station. It offers a free shuttle service to get there. The outlet mall has a variety of stores, including those selling clothes, sporting goods, luggage, beauty products, jewelry, lingerie, housewares, and toys.

The mall is home to some of the most prominent brands in the world, such as Adidas, Armani, Gant, Lacoste, Nike, and Karl Lagerfeld. Visitors can take a break from shopping at one of the many fast-food outlets in the mall. Additionally, services such as an alteration shop for clothing items and power bank recharging stations at the Information Centre. For kids who accompany their parents to the outlet mall, there is an outdoor playground for them to enjoy.

15. Atrium Flora

Atrium Flora is a chic shopping center located in Prague. It is one of the smaller shopping centers, with 120 stores. These stores include local brands and internationally known stores, such as Calzedonia, DM, Butlers, Fischer, Claire’s, Intimissimi, Luxor, Relax, Sephora, and Tschibo. The food court is located on the upper floor.

The atrium also houses an IMAX 3D cinema for visitors to enjoy. In addition to this entertainment option, Albert Supermarket is open every day until midnight for those needing late-night shopping. 

Atrium Flora can be conveniently reached by taking the green line A metro to Flora stop. There is direct access from the metro station into the shopping center itself.

16. Nový Smíchov Shopping Centre

The Nový Smíchov Shopping Centre is home to over 140 stores, with nearly 80 dedicated to fashion. Popular brands such as Guess, H&M, Levi’s, Marella, and Under Armour can be found in this 3-story complex. Kids are not forgotten either; the mall has several children’s stores like Destroy Kids, Gap Kids, and Zara Kids.

In addition to the shopping experience, visitors can also enjoy a multiplex cinema and Tesco supermarket. There are plenty of food options, too; international snacks and meals are available at on-site cafés, fast-food joints, and restaurants. For those looking for some relaxation, Form Factory Premium Fitness offers spa and massage services on the mall’s 2nd floor.

17. Slovanský dům 

Slovanský dům is an impressive shopping center located on Na Příkopě, one of the most important shopping streets in Prague. Built in the Baroque style between 1695 and 1700, it served as the headquarters of the German House Association from 1875 to 1945 and was a major hub for the city’s German-speaking population. In 1997, it was renovated and converted into a commercial and office center.

The complex offers visitors upscale shopping opportunities with a variety of luxury stores and domestic brands. There are also restaurants and cafes where visitors can take a break. The multiplex cinema has ten theaters with 1800 seats, making it a popular destination for moviegoers. Another highlight is the large French-style garden rare in the city center. 

Slovanský dům is easily accessible by metro line B, a yellow line at Náměstí Republiky (Republic Square) stop; from there, it is only a few minutes walk away.

18. Prague Market

The Prague Market (Holešovice Market) is a local favorite for grocery shopping in the city center. It hosts more than 75 vendors offering fresh produce and baked goods from across the Czech Republic, Germany, and Austria. On Saturdays, locals flock to the market to stock up on fresh produce, flowers, herbs, spices, and cheeses. There are also several stalls specializing in antique furniture. The market is located around 2.5 km north of the Prague Main Station.

19. Myslbek

The Myslbek Shopping Center is located on Na Příkopě Street and connects the Old Town with the New Town. It is dominated by a central atrium, which also houses restaurants such as Vapiano and Pizza Coloseum. The shopping center contains 20 stores offering a variety of well-known chains and smaller boutiques.

Myslbek is easily accessible by metro, yellow line B and green line A – Můstek stop, which is only 2 minute walk away.

20. Pasáž Černá Růže

Černá růže, which means “Black Rose” in English, is one of the oldest shopping centers in Prague. It is located in a baroque building from the 1840s, with only its facade intact. The center connects Na Příkopě Street and Panská Street, just a few steps away from Wenceslas Square. It has been operating since 1932.

The stores in Černá růže are upscale and include brands such as Adidas, Pierre Cardin, Guy Laroche, Bugatti, Roberto Cavalli, and more. In addition to clothing and shoes, you can find crystal items and leather jackets here. On the second floor, the Moser store looks more like a museum than a store, with its original interior, antique furniture, and chandeliers. Here you will find a large selection of drinking glasses and decorative items made by Moser Glassworks as well as china from Bernardaud, Herend, and Lladro.

On all 3 floors, there are coffee bars to enjoy while shopping, and on the top floor, there is also a highly recommended pizzeria. 

Černá růže can be easily reached by metro line B (yellow) or A (green), Můstek stops being the closest one – it’s only a few minutes walk away from there.