Shopping in Vienna is the perfect place to find unique and interesting items for every budget.
Vienna is a stunning city, with modern architecture seamlessly blended into its historic streets. This means that when you go shopping in the city, you are likely to come across some of its most prominent landmarks. There is no shortage of places to shop in Vienna, from contemporary malls and pedestrianized plazas offering international brands and independent designers to excellent restaurants.
Here are our top picks for the best places to go shopping in Vienna.
The Best Places to Go Shopping in Vienna
1. Graben Shopping Street
Graben is one of the most renowned shopping streets in Vienna. Dating back to the 12th century, it features a variety of baroque and Renaissance-era buildings. Its footpaths are lined with glamorous retail stores and restaurants, including prominent fashion brands like Hermès, Max Mara, and Swatch.
Julius Meinl am Graben is an upscale grocery store and cafe located on Graben. It offers a selection of high-end chocolate, wines, champagnes, and gifts.
Graben is also conveniently situated close to some of Vienna’s most iconic landmarks, such as the Equitable Building, the Jewish Museum of the City of Vienna, and St. Stephen’s Cathedral.
2. Wiener Seife
Friedrich Weiss was Vienna’s last soap boiler. He passed down his secret recipe, which is used to make Wiener Seife’s dainty square soaps. These soaps are a popular Viennese souvenir. They are cold-pressed using coconut oil and made from entirely natural ingredients, making them an ethical choice.
Wiener Seife has its flagship store in the 3rd district of Vienna, but its full collection can also be found at its branch in the city center.
3. Kärntner Strasse
Kärntner Strasse is a lively inner-city shopping street in Vienna, Austria. Since 1974, it has been pedestrianized, making it more accessible for visitors who wish to explore its many offerings on foot.
The shopping street is home to a variety of famous international brands and local boutiques, such as Zara, H&M, GUESS, and Hugo Boss. Additionally, there are bustling department stores like Peek & Cloppenburg. For a unique dining or shopping experience, visitors can also check out the Postmodern Haas Haus at the northern end of the street.
If you’re feeling lucky, Casino Wien is worth a visit for some gambling fun. It offers classic games such as roulette, Blackjack, and poker.
4. We Bandits
The Neubau district is home to many highlights, including the stylish boutique We Bandits. This store specializes in Scandinavian and South Korean womenswear, which are both known for their simple yet elegant shapes and designs. Unfortunately, due to the pandemic, the shop is temporarily closed. However, customers can still take advantage of click-and-collect services.
5. Mariahilfer Strasse
Mariahilfer Strasse is one of Vienna’s longest shopping streets, spanning an impressive 1.8 km. It has a variety of luxury retail stores, quirky designer spaces, and delightful restaurants. The open-air plaza is also great for shopping like a local, with many high-street boutiques and charming cafes at Raimundhof Wien.
You can find familiar names such as Urban Outfitters, H&M HOME, PUMA, and Pull & Bear, where you can stock up on the latest fashion and homewares.
6. Gabarage Upcycling Design
Green fashion is all the rage right now, and this innovative store has taken thriftiness to the next level. They have transformed trash into useful household items, such as a bowling pin turned into a vase. It is worth having a wander along Schleifmühlgasse, as it is home to many of Vienna’s coolest art galleries.
7. Ferstel Passage
Ferstel Passage is a 19th-century shopping arcade in Vienna renowned for its luxurious boutiques and restaurants. Strolling through the arcade, one can find a variety of clothing, jewelry, and homewares.
The passage is also home to Café Central, a popular coffee shop with an impressive interior. It has been a favorite among celebrated historical figures such as Sigmund Freud and Leon Trotsky. This café provides the perfect setting for experiencing traditional Viennese cuisine.
8. Burggasse 24
Burggasse 24 is a unique boutique in the trendy district of Neubau in Vienna. It stands out from the city’s fashion scene due to its selection of unusual, hand-picked pieces for both men and women. In addition, there is a café with a vegetarian menu that provides an ideal post-shopping snack.
Naschmarkt is a great spot for food lovers to visit in Vienna. Established in the 16th century, the market offers fresh produce from Austria and high-quality food worldwide. It follows a farm-to-table philosophy, with dozens of vendors selling authentic dishes from 5 continents.
In addition to the stalls, there are several restaurants and traditional Austrian cafes if you wish to sit down and enjoy your meal. Naschmarkt is conveniently located between Alfred-Grünwald-Park and Theater an der Wien.
This family millinery has been in business since 1903 and has had a number of celebrity clients, including Yoko Ono, Brad Pitt, and Madonna. They specialize in creating unique, fashionable hats that are handmade in their workshop in Vienna. Their collection includes classic velvet caps, winter hats made with lambswool, and woven straw designs for summer.
11. Goldenes Quartier Wien
The Goldenes Quartier Wien in Vienna’s Innere Stadt is an upmarket shopping area boasting around 20 flagship stores from some of the world’s most acclaimed brands, including Prada, Valentino, and Bottega Veneta. In addition to its selection of luxury stores, there are also a number of upscale restaurants. The Bank serves signature seafood dishes and inventive cocktails, while Cafe am Hof is renowned for its handmade pastries and specialty coffee.
The Goldenes Quartier Wien is conveniently located within walking distance of several landmarks such as St. Peter’s Catholic Church, Column of The Trinity, and Looshaus.
12. Flo Vintage
This retro store stocks a wide variety of women’s fashion from the 1880s to the 1980s. You can find flapper dresses, crocodile handbags, oversized sunglasses, jumpsuits, kitten heels, and pearls. The store also carries designer pieces from Prada, Gucci, Chanel, and Valentino brands. Prices are surprisingly affordable.
Kohlmarkt is a renowned shopping street in Vienna in the center of Innere Stadt. It is particularly well-known for its high-end fashion boutiques and jewelry stores. Luxury fashion brands such as Burberry, Gucci, and Ermenegildo Zegna are all located at Kohlmarkt, offering an array of lavish clothes, fragrances, and accessories for both men and women. Furthermore, the street has become famous for its jewelry stores, with notable names like Tiffany & Co, Cartier, and Rozet und Fischmeister all having outlets here.
Innere Stadt is home to other remarkable attractions such as Goldenes Quartier Wien, St. Peter’s Catholic Church, and Graben.
14. Blühendes Konfekt
Vienna is known for its sweet treats. From Apfelstrudel to Sachertorte, the city has a long history of desserts and confectionery. For something unique, visitors should check out Michael Diewald’s workshop in Mariahilf. His chocolates are truly special – they come in an array of flavors such as lime and elderflower marzipan, turmeric, and chamomile flower chocolate. Sampling these delicacies is a must-do while in Vienna!
15. Donau Zentrum
Donau Zentrum is one of the largest shopping malls in Vienna, located on Wagramer Street, about 6.6 km northeast of central Vienna. It boasts an impressive 225,000 square meters of space and over 260 stores for visitors to explore.
The mall offers a wide range of popular clothing retailers such as Espirit, Desigual, and Levi’s, while beauty products can be found at Lush, L’Occitane, and The Body Shop. Donau Zentrum also has plenty of eateries and cafes to choose from, as well as a 13-screen cinema showing the latest films.
16. Rani Bageria
Rani Bageria has an impressive background in the fashion industry. She was previously a designer for the luxury brand Chloé before launching her fashion house and footwear label. In 2019, she opened her flagship store on Zieglergasse, where shoppers can find her unique collection of avant-garde studded ankle boots and velvet mule slippers. Additionally, the store sells bags as well.
Schleifmühlgasse is located in the trendy 4th district of Vienna, Wieden. This long shopping street is filled with vintage stores, fashion boutiques, and homeware outlets such as FLO Vintage, Humana, and Gabarage. These stores are perfect for those who enjoy preloved clothing.
Alongside these shops, there are also several cafes that serve excellent coffee and freshly baked treats. Notable establishments include Alt Vien Kaffee, The Breakfast Club, and Vollpension. The area has a youthful and global atmosphere due to its close proximity to the Vienna University of Technology.
This boutique is on Gumpendorferstrasse, a side street between Mariahilf and Neubau. It has an elegant and airy atmosphere and stocks furniture and women’s fashion from European designers like Véronique Leroy, Tim van Steenbergen, and Florian Ladstätter. Prices at this boutique are on the higher end.
19. Ringstrassen Galerien
Ringstrassen Galerien is a central shopping mall in Vienna designed by world-renowned architects Wilhelm Holzbauer and Georg Lippert. It consists of two historic buildings connected by a glass bridge. Inside, there are 59 shops offering a variety of goods, including local and international fashion brands, footwear, and accessories.
In addition to the shopping experience, Ringstrassen Galerien offers an array of restaurants and bars. You can find Austrian beers, cocktails, high-end chocolate, and sushi. The mall is conveniently located just a short walk from the Vienna State Opera, Wiener Musikverein, and Wiener Royal Orchester.
Shopping in Vienna Tips
Shops in Vienna are generally open from Monday to Friday from 9:00 am to 6:30 pm and on Saturdays from 9:00 am to 5:00 pm or 6:00 pm. Some shopping centers are open until 9:00 pm or 10:00 pm on weekdays.
Vienna is the perfect place for souvenirs to find unique pieces of quality craft and design. The MAK Design Shop at Stubenring 5 offers a variety of artisan design items such as glasses, furniture, posters, and sculptures. It is also the home of the Wiener Werkstätte, producing fine prints, wallpapers, and cutlery.
At the Porcelain Museum store at Obere Augartenstraße 1, visitors can find handcrafted Augarten Viennese porcelain and take a factory tour. Other popular souvenirs include Viennese wine, snow globes (invented in Vienna), and Mozartkugel – a sweet treat of nougat, pistachio, and marzipan.
Visitors from outside the European Union may be eligible for tax refunds on goods with a value exceeding €75. To make a claim for VAT reimbursement, shoppers must fill out a tax cheque at the time of purchase, which can provide up to 15% of the purchase price as a rebate.