Williamsburg is a historically rich city in Virginia that offers a wide variety of shopping experiences. Within the city’s historic district, you’ll find a range of unique stores selling high-end products. Additionally, there are many upscale brands to choose from if you’re looking for something more luxurious. For those on a budget, there are plenty of affordable options. So whatever kind of shopping experience you seek, you won’t have to look far to find it in Williamsburg.


The Best Places to Go Shopping in Williamsburg, Virginia



shopping in williamsburg virginia merchant square

Colonial Williamsburg is home to some of the finest shopping in the area. Over forty local merchants present their goods in a stunning setting close to traffic, making it a great place to stroll. The variety of shops is impressive, ranging from clothing and quilts to nationally renowned restaurants. 

For added convenience, numerous benches are available for resting between purchases. The customer service is excellent, with very personable clerks who create a delightful shopping experience. As a bonus, most of downtown Williamsburg has been turned into a WiFi hotspot.


2. Williamsburg Premium Outlets

shopping in williamsburg premium outlets

Williamsburg Premium Outlets is a great destination for luxury shopping. This outlet mall is located just a few minutes drive northwest of the city center off of the highway. It is made up of several combined strip malls that house a range of high-end stores, including clothes, shoes, jewelry, and handbags. 

A bonus to this outlet mall is that it is pet friendly. While most stores don’t allow dogs inside, the area is welcoming to four-legged friends. So bring your furry companion along for shopping and a fun day out.



shopping in williamsburg antique mall

This antique mall is an impressive site. It spans 45,000 square feet and is home to over 400 dealers. As soon as you arrive, you are welcomed by an array of smaller items displayed in cases. Larger pieces are located toward the back of the mall. The parking lot is often filled with out-of-state trucks and U-Hauls, showcasing the trading activity. 

Visitors can easily spend a day browsing and searching for collectible gifts or something for themselves. The mall features numerous restrooms and a small cafe for those needing a break.



This small place is special because it offers exquisite jewelry and other small items with its stamp. They are especially well-known for their Peaceable Kingdom Collection of pewter Christmas ornaments, which feature beautiful small animals such as dolphins, lambs, and ducks. These ornaments can be used for decorating or as necklaces. 

The store has a charm that makes customers feel like they have returned in time. The quality of the merchandise is top-notch, and the friendly staff makes the experience even better. As a bonus, they offer a prompt engraving service.


5. Williamsburg Farmers Market

farmers market

The Williamsburg Farmers Market is a bustling local gathering of over forty vendors, providing a variety of items ranging from farmed produce to handmade crafts that are unique to the market. Farm-fresh fruits and vegetables and specialty items like cheese, chocolate, and honey are all readily available. Additionally, the market is known for its selection of homemade crafts, such as jewelry and soaps. Located in the south of Merchants Square city center, this market is easily accessible by foot.



shopping in williamsburg

The Williamsburg Pottery Factory is an incredibly popular destination for tourists, with an estimated 5 million visitors annually. It covers 200 acres, with 32 buildings and 8,000 parking places. Established in 1938, the Factory offers much more than pottery – like an international bazaar with amazing bargains. However, visitors should be prepared to walk around a lot, as the sheer size of the place can be overwhelming.


7. The Shops at High Street

The Shops at High Street offer incredible experiences for shoppers and diners alike. Clothing boutiques and outlet centers provide a wide selection of fashion and style options, while delicious restaurants can satisfy any craving. Additionally, the Film Tavern allows for a unique experience of dinner and a movie in one place, with top-notch service and food. It’s easy to get there – take Highway 60 northwest from the city center, about a mile away. This is the perfect destination for a day of fun and relaxation.


8. Williamsburg Crossing

Williamsburg Crossing is the perfect place to get away and relax. It offers a state-of-the-art massage service as well as a variety of stores and restaurants. You can find everything from a houseware store to an antique store, so you can take care of any shopping needs. For those who want to stay active, there are also many fitness centers on-site. There are also many restaurants for a quick bite, ranging from pizza to sandwiches. Williamsburg Crossing is located southwest of the city center, on the northern end of Winston Terrace.


9. Patriot Plaza Premium Outlets

Patriot Plaza Premium Outlets is the perfect shopping destination for a fun and convenient experience. Located off Highway 60 to the northwest of Williamsburg’s city center area, the outlet offers a variety of shops and services. From high-end golf equipment to salons, there is something for everyone. The salon is especially popular, often regarded as one of the best in town for manicures and pedicures.

For those looking for some family-friendly fun, Patriot Plaza is also home to the Bounce House laser tag facility. With so much to offer, Patriot Plaza is the ideal place for an enjoyable shopping experience.


10. Colony Square Shopping Centre

shopping in williamsburg virginia

Colony Square Shopping Centre is located a few minutes southwest of the city center towards Winston Terrace. It is most renowned for its Habitat for Humanity ReStore, an affordable destination for homeware and improvement items. The store offers a diverse selection, from dressers and tables to bed frames and vintage items like radios and record players. 

In addition to the ReStore, the shopping center includes other stores and services. These include a sports retail shop and a salon. There is something for everyone at Colony Square Shopping Centre.